There is such a thing as too much stuff. Our thinking is, if you have the right objects in your life, you need fewer of them, so you can travel light and get on with the good stuff. That’s what we strive for, with clothes designed and manufactured to honor craftsmanship and fit.
But fit is a funny thing. It’s even funnier once you start poking around the history of the US sizing chart and find out, no one knows where most of the standards clothing companies use even came from— let alone if they’re accurate.
Throw in vanity sizing and you might as well just guess. Which, it turns out, is exactly what clothing companies do.
They get the measurements for a medium off of a size chart, make a single sample, then assume that say, a small goes down two inches in every direction, a large goes up, and then they get to manufacturing. It’s a lot of math and very few humans.